When you are promoting and advertising a business online regardless of the size of the business and whether it is a one man band or a large company then you have to manage your time effectively as you perform each of your daily tasks. One way to save a lot of time is to use an autoresponder email system to manage your emails.
An autoresponder email system is a computer program that is able to automatically answer emails with a prewritten email and it can also automatically broadcast emails to subscribers in your email list. The benefit of an autoresponder is that it allows the marketer to immediately confirm subscriptions and for you to provide information to prospective customers and then send follow up emails at preset intervals of time afterwards. They can also be used in customer support. Auto responders are built in to email systems and can be found on email platforms such as AWeber, Get Resposnse, Mail Chip, iContact, Constant Contact etc.
There are a number of ways that an autoresponder email system can be used that will result in your business making more money and you having more time to focus on other aspects of your business or to spend more time with your family instead of replying to emails one at a time.
There are many creative things that you can do with an autoresponder. Listed below are some possibilities:
They provide a way of sending information to people such as mini course which you may divide into manageable bite size chunks and then send them out at intervals via email. By doing this you can spread the mini course information other a week, month, months or even a year.
You can use the autoresponder to do promotions where it sends out marketing information such as brochures and electronic flyers to promote a product or service. As long as you don’t do this too often people will remain subscribed otherwise if you send too many they may hit the spam button.
With an auto responder email service you can send surveys to email subscibers about the products or service that you offer or that you are thinking about offering.
It is also possible to use an autoresponder follow up with clients. If the message is carefully crafted then it can be prewritten to appear personal. Care must be taken when doing this because a lack of attention to detail could result in the message appearing auto generated and it will then lose its impact.
An email autoresponder can also be used in providing customer support. It can allow the sending out of frequently asked questions (FAQs) to the customer as well as thank you letters to make you clients feel appreciated. As well as this it can be used to send a follow up email to see if the customer is happy with the service that was provided if customer service has used.
Another of the benefits of an autoresponder is that because most visitors to your website don’t have time to study all of its contents they may miss the vital information that would make them buy. But you may just stoke enough interest that they want to enter an email address for more information or to subscribe to your newsletter. When the autoresponder then sends out the information they may read one of the emails that may be the catalyst to them buying.
As you can see there are various ways that an autoresponder can be used to benefit your business. At first setting one up will require some creativity, thought and time but once done the benefits and time saving will more than compensate for this. Auto responders are not expensive in fact they are standard with all good hosted email platforms and they are usually included free of charge.
As well as free autoresponders there also paid ones that have more features than the free ones. Depending on the size and type of business a paid autoresponders may be a better option because they have more complex features. However for most the free autoresponders that are included by email providers such as AWeber, Get Resposnse, Mail Chip, iContact, Constant Contact etc are more than adequate.
Autoresponder are a great tool but they must be used in a measured way to ensure that you don’t over use them or you may find that people just hit the spam button. But when used sensibly they can ensure that you make more profit from each customer and increase their lifetime value.
For more information on autoresponders click here
Recent Comments