Mail Chimp is an email autoresponder service that is probably not as well-known as some other companies such Aweber and Get Response but it does have a serious emailing platform -despite its name and cheeky monkey graphic.
Mail Chimp Contact Management
In Mail Chimp it is easy to add contacts individually or import them by uploading a CSV file. You can also easily segment your lists so you can send different messages to different categories of subscribers on your email list. Segmentation is possible based on where people live, their interests or other characteristics.
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Mail Chimp Autoresponders and Web Forms
When you pay for Mail Chimp an autoresponder is included which is easy to set up so that it sends out prewritten emails automatically to your subscribers at predetermined times.
There is also a web form designer that allows you to easily design an email subscriber form for your website. As well it has an automatic facility that will look at the colours on your website and then create a web form automatically to match. The manual version of the web form is very intuitive and easy to use when designing a form with many options to change the text, colors, layout and data collected. Once completed the HTML code is supplied for use on your website to integrate the Mail Chimp form.
Mail Chimp Email Campaign Creation
When you create a campaign with Mail Chimp you can either use one of the hundreds of included professionally designed email templates or you can design your own in HTML if you need to and if know how to. You can even modify the sleek and quirky free email templates by adding images and your own text. There is also a drag and drop editor to assist in making the designing of a bespoke email easier. Once you have finished making a design to your liking you can then save it for future use.
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The different email client services that are provided by the internet service providers (ISPs) will all make your email look slightly different to how you designed it. Within mail chimp it has the ability to emulate the way your email will look with ‘Inbox Inspection’. This is a preview facility to show how your email will look when viewed and includes 10 of the most popular ISPs such as Google’s Gmail (Firefox), Hotmail (Explorer), Yahoo Mail (Explorer), Apple mail 4, Outlook 2003, Outlook 2007,mobile devices etc.
Before you send out your email marketing campaign Mail Chimp will automatically check the email to make sure that the HTML does not have any errors and the ‘Delivery Doctor’ will also check the content. The ‘Delivery Doctor’ checks your email to see if anything in it will prevent it from being delivered by spam filters in the intended recipients email inbox. Once the email is checked for deliverability Mail Chimps ‘Delivery Doctor’ will assign it a spam score using Spam assassin and will tell you how you can improve it.
Once you are happy with the email campaign you can either send in now or schedule it to be sent at a later date.
Mail Chimp Ease of Use
The dashboard in Mail Chimp is at the top of the screen and is visible most of the time, it provides the functionality for everything that you do in your email marketing. It is intuitive and easy to use. The main options that are displayed are ‘Dashboard’, ‘Campaigns’, ‘Lists’, ‘Reports’ , ‘Auto Responders’ and ‘Account’. When you select any of these options then more options are visible appropriate to the tab selected.
Mail Chimp and Social Media
With Mail Chimp your email subscribers will be able to easily share your email with easy connection to social network pages such as Facebook and Twitter.
When you send an email you can also submit to social media at the same time. With just one click when you send the email you can also update social media sites such as Twitter, Facebook, Tumblr, Delicious etc. There is also a facility to track who has tweeted something about your business or liked it.
Mail Chimp Reporting
Mail Chimp also maintains data on all of your data and shows it in reports with excellent graphics by means of charts, graphs and tables. Interactive graphs show the customer interaction with each campaign that has been sent out. As well as this you can see the activity of subscribers with advanced reposting that shows social statistics and click performance statistics. All of the information can be shown in a summary overview or in detail. It is possible to report on the following.
For more information on Mail Chimp Or To Sign Up Or To Get a Free Trial Click Here
Open and Click Tracking Report
Mail Chimp open and click tracking shows the trend of increase in subscribers over different periods of time. It also possible to see at what times people opened the emails at so you can then send out your future emails to pre-empt with this and maximise the open rate. Part of the reporting shows the location of your subscribers which can be represented graphically on a geographic chart.
Subscriber Activity Report
This is a real time report where you can see a summary of your email marketing in Mail Chimp. It shows who received the emails, and when they opened them, which links they clicked, and who didn’t open the emails. You can also see which email bounced due to wrong email addresses. Mail Chimp will also automatically analyse the bounced emails and determine which ones should be included in future emails and which ones should be removed from the email subscriber list.
Campaign Reach Report
The Mail Chimp Campaign Reach report shows the total number of campaign that contacts have opened. It also shows the number of views that your marketing campaign got on Facebook and Twitter as well as the number of retweets and likes.
For more information on Mail Chimp Or To Sign Up Or To Get a Free Trial Click Here
Click Maps Report
The Mail Chimp Click Maps reporting feature shows an overlay like a heatmap on your email and shows data on which links were clicked and the popularity of each link.
Mail Chimp eCommerce 360 Report
For ecommerce businesses Mail Chimp can track sales from the first URL clicked by the customer in your email marketing campaign to ultimately them making a purchase.
Mail Chimp Analytics360
The Analytics360 module allows you set goals on and then report on your progress in achieving them. It can also shows the revenue and return on investment for each of your campaigns
Mail Chimp also have an API for integration with other systems and application platforms such as PayPal, Magento, Sales Force, Google Analytics, Shopify and others.
Help and Customer Support
In the event of you needing to know how to do something there is are a number of ways that you will be able to find the information that you need on the ‘Get Help’ page in Mail Chimp such as the following: There are articles, you can send them an email, there is live chat support, Frequently Asked Questions (FAQs) and How to Videos. So whatever way there is always a quick and easy way to find the answer to a problem.
Summary
Mail Chimp has an impressive array of features and is a serious email platform that is worthy of consideration for your email marketing campaigns. It is easy to understand and use with great reporting and support. They also have some great sign up deals with a free offer where you can have up to 2000 subscribers and send up to 12000 emails a month before you have to pay. However if you want to use the autoresponder then you will have to pay, it is not included in the free offer. After that their rates are also competitive and reasonable. I like Mail Chimp a lot. They have gone out of their way to create an enjoyable site.
For more information on Mail Chimp Or To Sign Up Or To Get a Free Trial Click Here
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