Benchmark Email Marketing Autoresponder Service Review
The Benchmark email marketing platform is a hosted email solution that is used by in excess of 65000 businesses. The platform offers the ability to create email campaigns, online polls and automate you emails with an autoresponder as well as many other useful features to enhance your campaigns.
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Benchmark email Contact list management
There are several ways to add email contacts to Benchmark platform. You can enter them one at a time, you can copy and paste or import them from MS Excel (.XLS, .XLSX), Comma Separated Value (.CSV), Text (TXT), email accounts such as Gmail, Yahoo, Hotmail, and also Salesforce. There is a segmentation feature that allows you to Split your contact email list up for better targeting based on demographics or some other criteria of your choosing. It is also possible to have and manage multiple lists.
Another great and quite unique feature on Benchmark is the way that it can show you where all of your email subscribers are on a world map.
Any email addresses that bounce or get an unsubscribe request are automatically removed from the email subscriber list by Benchmark to prevent complaints in the future.
With the included email autoresponder you can create follow up email sequences once someone subscribes or there is some other event to maintain contact with customers.
Benchmark email Web Forms
Creating a sign up web form is easy to do by either designing your own or using one the 12 or more included custom templates with colours and styles to match most sites. Alternatively you can create your own web form with the included editing software. Once you have designed the form you can add it to your web site or your Facebook fan page using the supplied HTML code from Benchmark.
Benchmark email Campaign Management
Creating an email campaign in the Benchmark email marketing platform can be done easily by using one of the hundreds of built-in HTML modifiable templates – with email templates that are suitable for most categories of businesses. There is also a ‘Microsoft Word’ style of What you See Is What You Get (WYSIWYG) Editor to either edit the included templates or create an email from scratch. Included is storage for up to 10MB of your own images, any of which can effortlessly be added to an email. Videos can be dragged into your emails to enhance your emails further.
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You can create a buzz and boost you email campaign visibility across popular social networking sites by adding clickable buttons into your emails for Facebook, Twitter, Linked In, Myspace, Digg and others. When one of these is clicked the reader of the email will be taken straight to your page on the chosen social network. Also when you send out an email newsletter you can optionally post the email on Facebook and/or Twitter to increase the effectiveness of the campaign.
Once you have finished creating your email you can simulate how it will look when in the end users inbox before you send it out.
To make sure that your email gets delivered there is a spam checker built in that assesses the email to make sure it won’t appear to be spam. As a further check when you press the send button it is checked by the staff at Benchmark email to make sure that it isn’t stopped by spam filters and doesn’t reach the intended recipient. Benchmark are members of ESPC and Return Path and they also work with the main ISPs and email services to make sure that your emails when sent, arrive in your customer’s inbox.
There is also an option to easily remove the Benchmark branding logo from your emails.
Benchmark Reporting
Within the Benchmark email platform there is real-time email tracking and reporting that is shown both as data and graphically. It is possible to report on email open, best performing links and emails that are reported as spam. If any of your subscribers forward an email you can run a report on this. If any emails bounce you can report on which email addresses it happened with. You can also see who clicked on the links or promotions in your emails. And you can Track the social shares of emails.
All report data can also be exported to Microsoft Excel. This has to be done manually because there isn’t a facility that allows the email campaign report data to be emailed automatically.
If you want to further enhance the email reporting it is possible to integrate Google Analytics. This will allow you to see what the customers do after they click on a link in the email or newsletter including which pages they visited, if they made a purchase or abandoned at the shopping cart.
Benchmark Email Marketing Pricing
Benchmark has a pricing structure that is based is either ‘List Based’ and is based on the number of contacts on the email list, or ‘Send Based’ and is based on the number of emails sent each month. Which is best will depend on how many email subscribers you have and how many emails you send out each month. There are also rates for users that send high volumes of emails.
There is a 30 day free trial offer during which time you can send out 250 emails.
Additionally there is a ‘Free For Life’ option that is what it says with some limitations such as only being able to add subscribers that opt in.
Help & Customer Support
Within Help & Customer Support area there is information available in tutorials and how to articles. If there is a need for any further assistance then Benchmark also offers help with email, live chat and phone support.
Conclusion
Unfortunately there isn’t a split test facility included in Benchmark. But Benchmark is rich with features with an easy to use interface with big icons that indicate what you are doing to make all tasks easy to do. It also has excellent contact management and email statistics reporting. And it is also competitively priced with good delivery rates, which makes it a strong contender as a serious email marketing platform worth using for your email marketing campaigns.
To Sign Up For The Benchmark Email System + 30 Day Free Trial Click Here
BenchmarkEmail Tutorials
Benchmark: Dashboard – Social Media Integration
Benchmark: Dashboard – Autoresponders
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Benchmark: Dashboard – Surveys
Benchmark: Dashboard – Creating New Email
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Benchmark: Editor – Section Editing
Benchmark: Editor – Images & Videos
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Benchmark: Editor – Additional Elements
Benchmark: Dashboard – Creating New List
To Sign Up For The Benchmark Email System + 30 Day Free Trial Click Here
Benchmark: Dashboard – Importing Individual Contacts
Benchmark: Dashboard – Importing contacts from a file
To Sign Up For The Benchmark Email System + 30 Day Free Trial Click Here
Benchmark: Dashboard – Copy & Pasting Contacts
Benchmark: Dashboard – Creating Signup Forms
To Sign Up For The Benchmark Email System + 30 Day Free Trial Click Here
Benchmark: Editor – Global Options
Benchmark: Getting Started – the Dashboard Tour
Benchmark: Learn Overview
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