Cookie Law in The US – The “Do Not Track Me Act”

Online privacy and cookies have already become an issue in Europe and now they are becoming an issue in the US. There is an act that is currently being considered and pushed by US congressmen known as the “Do Not Track Me Act” Cookie Law. This comes on the back of studies that show that consumers are worried about their privacy. There are some exceptions to this act such as the government who will still be all to track your online behaviour. Additional to this anybody that does not track the behaviour of users is there “primary business”is also not affected by it. Which potentially means Facebook, retailers, entertainment sites and more will be exempt.

Cookie Law in The US - The "Do Not Track Me Act"

Cookie Law in The US – The “Do Not Track Me Act”

In Firefox version 22 by default there is a patch that will automatically block third-party cookies which will work in a similar way to how Safari browsers have been working for over 10 years.Whilst many people who don’t understand cookies will see this as a benefit for privacy,it is not good news for affiliate marketers and retailers.

Cookie Law Advocates

There is increasing pressure by advocates to block these cookies by default because most online web browsers are not aware that they are being tracked. Plus a lot of people that are aware they are being tracked do not know how to stop the cookies tracking them.

Cookie Law – The Opponents

The opposing view is supported mainly by marketers and retailers. As it is most web browsers don’t know they are being tracked and they won’t appreciate receiving targeted ads that are of no interest to them. Furthermore the demise in the use of third-party cookies could affect the profitability of online retailers which is bad for their businesses and therefore the economy.

The effect of the Cookie Law change is that some affiliates will not receive commissions on third-party cookies that are being tracked. For affiliate marketers that don’t use or rely on third party cookies this will be less of an issue. This is because if the cookie is set after the user clicks the ad then it becomes a first party cookie source and the sale would still be tracked. Anyone affiliate marketers practising cookie stuffing will obviously be affected by this.

Cookie Law And Affiliate Marketers

For affiliate marketers is important to understand cookies and how they are used by the affiliate networks networks. With this knowledge you will then know if these changes and the Cookie Law will make any real difference to your current marketing methods. If you use cookie stuffing and other cookie dropping techniques then things are about to change for you so you need to start adapting ready for the changes that are here and the ones that are coming.

Most people dont understand what tracking cookies do and asssume that it they a bad thing. In reality cookies are more beneficial than not.

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