How Long Should A Tweet Be On Twitter?


How Long Should A Tweet Be On Twitter?

 

The answer to this question is not as simple as you might expect. To find the answer to the perfect length for a Tweet watch the video

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Video Transcript For How Long Should A Tweet Be On Twitter

Hello it’s Neil Ball your online marketing coach from WorkWithNeilBall.com.  I am going to look at what is the perfect length for a Tweet.  Now you are probably thinking to yourself well that it a 140 characters and you are wrong on that because when you think about it when you Tweet something you probably want people to Retweet  it.  If somebody wants to Retweet your Tweet which is 140 characters long they are going to find it difficult.  And for the lazy person ho has to edit that Tweet they are just not going to bother.  So 140 characters is definitely not the right answer.

The only exception to that and when it becomes more difficult, is if you are trying to to Retweet  a famous phrase saying and it is quite a long saying and you are trying to fit it in there then it does become difficult to stick to this rule and generally speaking you do want to work with this framework so let me explain how this works now, I’m going to do this on the whiteboard behind me, so its going to be a bit like going back to school but I’ll explain the numbers and you will see the rationale behind it as I go through it.

So for me, my twitter handle or my ID is NEILDBALL which I will write down here so that is NEILDBALL which is 9 characters.   So I am going to write down the number of characters here there, Now if you are going to do a Retweet  then there are a number of different things that you need to accommodate in the Retweet  o get the perfect length of the Tweet.  So for example, you need to allow for the @ which is one character.  You also need to allow for the RT + SPACE.  So looking at all those together if you add them all up you’ve got a total of 9 + 1 + 3 = 13 characters.  That is the total needed if your twitter character is 9 characters long.

However, if you’re twitter name is different to that, then you will have to re-work those numbers and put your twitter handle length in there to get to get the perfect length of a Tweet.  So for me, now, what I need to do is, so you have got 13 characters there which is what you want to allow for, to allow for a Retweet  so the next thing that I would like to do with this if you take 140 characters, 140 – 13 = 127 characters which is going to allow for a Retweet  of your Tweets.  Now the next thing that you need to think about is that some people would like to put a Hashtag on there and that is where things get a little bit more complicated.  Because a Hashtag can be any length depending on what somebody wants to put in there so you need to make an allowance there for a Hashtag.  Now, you may decide you want to knock off another ten characters or something like that for a Hashtag.  That may be sufficient for most Hashtags but it might not be sufficient for all of them.  So really the answer to the original question which is ‘What Is The Perfect Length For A Tweet? Is that it certainly has got to be less than 140.  And is likely to be less than 127.  in my case, in your case it will be different.  But what you want to do is make sure your Tweets deliver the message as efficiently as possible as fewer words as possible to allow the possibility of people Retweet ing and putting Hashtags on and that is obviously what you are trying to achieve here.  So just make your Tweets as good as you can.

So really, that is the answer, there isn’t really a straight answer.  It is certainly less than 140 characters so hopefully that has been useful for you.  So for more information on how I coach, how I train, and some of the things that I do for my team go to my website which is www.WorkWithNeilBall.com now.  I will see you next time.  Goodbye.

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